Stop guessing what people think.
Uncover deep insights from qualitative research at scale.
Moderator
Understanding subjects in depth
Participant
We got the flyer about the new transit line. But nobody asked us if that's even the problem.
Moderator
What would you say the real problem is?
Participant
Getting to the grocery store after 7pm. The train doesn't help with that at all.
Theme cluster
Infrastructure is misaligned with daily needs
"When I found out the train will stop after 7pm, that changed things. I can't use it to run my errands after work."
Segment split
Evening errand access
Schedule fit
Daily needs gap
Recommended steps: explore needs-based train schedule optimization.
§ 01Capabilities
Automate your research, end-to-end.
Voice interviews with real people
Respondents have a natural web-based conversation with an AI moderator. No app, no scheduling, no panel-room theater.
Moderation that follows the thread
The moderator probes, clarifies, and keeps the protocol consistent while still making space for nuance.
Qualitative depth at any scale
Run ten interviews or thousands, then compare answers and identify patterns across the whole study with no manual analysis required.
Insights, automatically
Sonderly pulls out themes, evidence, quotes, contradictions, and segment differences from conversations at the click of a button.
Effortless demographic segmentation
Compare what people say by demographic, purchase history, geography, role, or any intake field you collect.
A controlled research workflow
Design studies, manage links, review transcripts, and analyze findings from one simple admin workspace.
§ 02Workflow
From research question to source-linked insight
Sonderly follows four simple steps for rapid, rigorous research.
Design the protocol
Set questions, context, moderator guidance, and intake fields.
Invite respondents
Share a web link with your audience, customer list, panel, or community.
Collect conversations
The AI moderator conducts consistent, natural voice interviews on demand.
Read the evidence
Review themes, quotes, segments, transcripts, and research-ready summaries.
§ 03How it compares
Discovery without compromise.
Use Sonderly for any sample size. Any timeframe. Any methodology. Any topic, no matter how complex.
| Research need | Surveys | Focus groups | Sonderly |
|---|---|---|---|
| Scalability | Medium | Low | High |
| Turnaround speed | Low | Medium | High |
| Methodological control | Medium | High | High |
| Granular segmentation | High | Medium | High |
| Nuanced understanding | Low | Medium | High |
§ 04Who it's for
For teams who need real understanding without slowing down.
Product development
Learn why buyers hesitate, switch, churn, or choose you.
Marketing and brand
Understand your market with unparalleled depth. Test concepts and messages before you spend.
Public sector and campaign strategy
Understand communities with speed, scale, and precision that conventional surveys or town halls cannot achieve.
Academics
Accelerate field research and reduce costs per subject while maintaining granular methodological control and oversight.
§ 05Pricing
Buy capacity when you need it.Save money when you pay ahead.
Start on demand with interview and analysis credits, or switch to a monthly plan when your research cadence is steady.
20-minute interview
Per voice interview up to 20 minutes
- No monthly commitment
- Unlimited projects and questions
- Add analysis when transcripts are ready
30-minute interview
Per voice interview up to 30 minutes
- No monthly commitment
- Unlimited projects and questions
- Add analysis when transcripts are ready